Collagen peptides powder
How we grew THE campaigns
An Anonymous Supplement Brand
Zero to $8M:
Building a Market Leader from Scratch with Strategic Precision
An Anonymous Supplement Brand
Zero to $8M
Building a Market Leader from Scratch with Strategic Precision
Project description
Etta Vita scaled from $0 to $8M in 2 years by leveraging data-driven strategies focused on positioning, profitability, and customer lifetime value. Through creative sequencing, high-margin scaling, and inventory-aware planning, the brand thrived in a saturated supplement market. The result: 38% repeat customers, 30% CVR uplift, and multiple #1 New Release badges.
An Anonymous Supplement Brand
Drove smart growth with less wasted ad spend, higher profits, and loyal repeat customers.
$0 to $8M
Reached $8M
in annual revenue within just two years.
Scaled from zero to $8M in just two years with strategic, data-driven growth
20%
Maintained a lean 20% TACoS
While scaling, ensuring strong margins and sustainable growth.
30%
Achieved 30%
CVR uplift
Through strategic creatives and increased review volume, enhancing trust and engagement.
38%
Repeat customer rate grew to 38%
Grew to 38% within 18 months, driven by retention-focused strategies and customer satisfaction.
The Challenge
When Etta Vita entered the market, they had no existing brand equity, no reviews, and zero revenue. Competing in a saturated supplement niche with aggressive incumbents, the brand faced a steep uphill battle. Key challenges included
Navigating Early Growth Challenges
With no data, limited reviews, and tight capital, we overcame market pressures through smart strategy, trust-building, and efficient scaling.
- No Historical performance data to guide decisions.
- Lack of social proof and product reviews.
- A highly Competitive niche dominated by well-funded players.
- Limited starting capital and strict profitability targets.
- Difficulty in finding product market fit quickly enough to sustain scaling.
Strategy
Our Strategy
To scale Etta Vita from zero to $8M, we deployed a precise, high-leverage strategy focused on Positioning, Profitability, and Customer Lifetime Value CLTV
Positioning & Market Mapping
Identified underserved demand and built hero SKUs with differentiated messaging.
Creative Sequencing by Intent
Tailored content by awareness stage to increase engagement, trust, and purchase intent.
Profit-Weighted Scaling
Prioritized scaling only high-margin SKUs to keep TACoS stable around 20%.
Inventory-Aware Media Planning
Synced campaigns with inventory levels to avoid stockouts and maintain sales velocity.
CLTV-Based Optimization
Focused ad spend on keywords and sources driving long-term, high-value customer cohorts.
Deal Strategy & Coupon Engineering
Strategically launched time-sensitive deals and coupons to spike ranking without eroding margin.
From Uncertainty to a Clear Path to $2M Annual Sales
The impact
ROAS of 9-to-1, which is well above Amazon’s average.
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