If you’re an Amazon seller or PPC manager looking to refine your advertising strategy and better understand search term behavior, funnel performance, and brand visibility, the Search Query Performance (SQP) Report is a goldmine of data – all essential for optimizing your listings and advertising campaigns. In this post, we’ll walk you through what the SQP report is, how to access it, what metrics matter most, and how to turn

However, Walmart has been expanding its online marketplace, allowing third-party sellers to tap into its customer base. As such, many Amazon sellers are now expanding their businesses by selling on Walmart as well. Even though both platforms offer similar advertising options, they have key differences that impact how sellers approach their ad strategies. Understanding these differences is crucial for determining which platform aligns best with your goals. That’s why our