Initially, the client managed PPC manually. However, they later transitioned to a fully automated PPC software solution. The result was a campaign reset - old, optimized campaigns were paused and replaced with new, strategy-less campaigns that scaled spend aggressively.
However, they faced several challenges
Key issues included:
Our strategy focused on eliminating wasted spend, reallocating budgets toward high-performing campaigns, and optimizing around profitability. By auditing the account, cutting inefficiencies, and aligning bids with margins, we built a more sustainable and scalable PPC structure.
Our approach included
Comprehensive Audit & Cleanup – Analyzed all campaigns, match types, placements, and historical data to identify waste and growth opportunities.
Eliminating Wasted Spend – Paused low-converting placements and removed underperforming, high-click targets.
Smart Budget Reallocation – Shifted spend toward proven keywords and high-converting SKUs, focusing on exact match campaigns to reinforce rankings.
Margin-Driven Optimization – Refined bidding strategy around profitability, reducing inefficient spend and optimizing for sustainable TACoS.
The Results
We create and manage high-converting ad campaigns to maximize your visibility and sales while minimizing ACoS.
Our data-driven forecasting helps you maintain optimal inventory levels, reduce stockouts, and improve delivery performance.
Leverage Amazon DSP to run targeted display and video ads across Amazon and third-party sites, reaching your ideal customers at scale.
Only relevant and valuable resources, no clutter.
