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From Uncertainty to a Clear Path to $2M Annual Sales

Challenge

When Sheer Strength approached us, their sales performance was stagnant, and they lacked clarity on what was holding them back. Their goal was ambitious but achievable: reach $2 million in annual revenue.

However, they faced several challenges

However, they faced several challenges:

  • Poor organic rankings for key products
  • Underperforming creatives, leading to low CTR and CVR
  • Ad spend was being burned inefficiently without proper KPI analysis
  • Continued pushing of keywords with weak CTR/CVR and high organic rankings, leading to cannibalization of organic sales
  • No alignment between their PPC strategy and customer lifetime value (CLTV)

Our Strategy

We began with a comprehensive account audit — the first step in our PPC management scope of work. After identifying the inefficiencies, we built a custom strategy aligned with The Spire Framework focusing on CLTV, TACoS, and Profit.

Our approach included

Our approach included:

  • Creative Improvements & A/B Testing: Upgraded product images and copy to boost CTR and CVR, with continuous testing to identify winning variations.
  • Campaign Restructuring & Budget Allocation:  Rebuilt their PPC campaigns for efficiency and performance. The budget was redistributed strategically across high-potential products.
  • Keyword Optimization & Rank Protection: Paused spend on high-ranking keywords to avoid cannibalizing organic sales and focused on boosting underperforming opportunities.
  • ROAS to TRoAS Shift: Transitioned from simple ROAS-focused bidding to TRoAS (Total Return on Ad Spend), balancing organic and paid performance.
  • CLTV-Aligned Bidding Strategy: Integrated CLTV data into bid decisions, allowing for smarter investment on keywords tied to long-term customer value.
  • Market & Competitor Analysis: Monitored price competitiveness and adjusted bids based on real-time market trends.

The Results

The Results

  • 2X sales increase within 30 days
  • TACoS reduced from ~30% to ~20%
  • Improved organic rankings across all top products
  • CTR increased by 35%, CVR by 28% following creative improvements
  • Reduced wasted ad spend and improved overall profitability

Today, Sheer Strength is firmly on track toward their $2 million annual sales goal, with a sustainable, scalable PPC strategy that supports both immediate revenue and long-term brand growth.

Services we provided

Amazon PPC Management

We create and manage high-converting ad campaigns to maximize your visibility and sales while minimizing ACoS.

Amazon Supply Chain Forecasting

Our data-driven forecasting helps you maintain optimal inventory levels, reduce stockouts, and improve delivery performance.

Amazon Demand-Side Platform (DSP)

Leverage Amazon DSP to run targeted display and video ads across Amazon and third-party sites, reaching your ideal customers at scale.

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