How We Grew THE Campaigns - Advertising Spire

Uncertainty to a Clear Path to $2M Annual Sales

However, they faced several challenges

Poor organic rankings for key products
Underperforming creatives, leading to low CTR and CVR
Ad spend was being burned inefficiently without proper KPI analysis
Continued pushing of keywords with weak CTR/CVR and high organic rankings, leading to cannibalization of organic sales
No alignment between their PPC strategy and customer lifetime value (CLTV)

Our approach included

Creative Improvements & A/B Testing: Upgraded product images and copy to boost CTR and CVR, with continuous testing to identify winning variations.
Campaign Restructuring & Budget Allocation: Rebuilt their PPC campaigns for efficiency and performance. The budget was redistributed strategically across high-potential products.
Keyword Optimization & Rank Protection: Paused spend on high-ranking keywords to avoid cannibalizing organic sales and focused on boosting underperforming opportunities.
ROAS to TRoAS Shift: Transitioned from simple ROAS-focused bidding to TRoAS (Total Return on Ad Spend), balancing organic and paid performance.
CLTV-Aligned Bidding Strategy: Integrated CLTV data into bid decisions, allowing for smarter investment on keywords tied to long-term customer value.
Market & Competitor Analysis: Monitored price competitiveness and adjusted bids based on real-time market trends.

2X sales increase within 30 days
TACoS reduced from ~30% to ~20%
Improved organic rankings across all top products
CTR increased by 35%, CVR by 28% following creative improvements
Reduced wasted ad spend and improved overall profitability

Services we provided