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Collagen peptides powder

How we grew campaigns to multiple six-figure monthly revenues in 2 months.

Collagen peptides powder

378% increase in sales

We helped a new brand prepare to launch on Amazon, carve its own space, and thrive with the right strategy.

Project description

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Overview

PROJECT OVERVIEW

How we grew campaigns to multiple six-figure monthly revenues in 2 months.
The client’s goal was to increase sales and profitability while keeping the ACOS very minimal.
Client faced problems with their Amazon PPC management, including improper search term management, and bids, and high CPC.
To achieve this target, our expert team worked on improving various aspects to maximize their revenue and achieve sustainable growth
Our strategies resulted in low ACOS with increasing sales and profitability.
Case Study

Collagen peptides powder

Higher price point makes conversion a challenge

378%

Increase in Weekly Sales

Average weekly sales increased nearly four-fold compared to onboarding

662%

Increase in Sessions

Since onboarding, sessions have increased over six times over in less than a year

62%

Increase in Conversion Rate

Updated images, copywriting and A+ content improved conversion rates since onboarding

120+

Days with Advertising Spire

Onboarded on July, 2024

CHALLENGES AND ISSUES

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Stagnant Growth – Limited Campaign Exploration

Relied solely on existing campaigns, missing opportunities for reaching new audiences and expanding visibility. This lead to stagnant sales and limited brand growth potential.

Overreliance on Single Keyword – Inefficient Bid Allocation

Focused bids on a single keyword likely inflated CPC due to increased competition. This inefficiently allocated budget, potentially overlooked valuable alternative keywords and hindered broader reach.

High CPC – Unsustainable Advertising Costs

Elevated Cost-Per-Click (CPC) indicated inefficiently optimized campaigns. This translated to higher advertising costs and potentially lower profitability, impacting return on investment.

OUR STRATEGIES

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Controlled CPC

Implemented strategies to optimize bids, such as negative keyword targeting, campaign segmentation, and budget allocation adjustments. This helped decrease unnecessary click costs and focus spending on relevant search terms.

Decreased ACOS

Streamlined campaigns to improve conversion rates and advertising efficiency. This involved product listing optimization, ad copy refinement, and landing page improvements. Lower ACOS indicated increased profitability and a better return on ad spend.

Increased Targeting

Expanded reach beyond the single keyword limitation. Introduced new campaign types, keyword research, and audience targeting strategies to reach relevant customer segments, broadening visibility and sales potential.

The average order value has grown by 25%

The impact

ROAS of 9-to-1, which is well above Amazon’s average.
Summary

Case Study Summary

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Challenges

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Stagnant Growth

Limited campaign exploration restricted reach and sales.

Inefficient Bidding

Overreliance on a single keyword inflated CPC and hindered broader audience engagement.

Unsustainable Costs

High CPC led to lower profitability and impacted ROI.

Plan of Action

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CPC Control

Optimized bids, targeted negative keywords, and segmented campaigns for efficient spending.

ACOS Reduction

Streamlined campaigns for improved conversion rates and advertising efficiency.

Targeting Expansion

Introduced new campaigns and audience targeting strategies to broaden reach and sales potential.

Results:

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Reduced CPC

Effective strategies drove down costs, promoting better ad spending control.

29% ACOS Decrease

Optimized campaigns significantly boosted advertising profitability and ROI.

Increased Sales

Expanded targeting and optimization led to successful sales growth.
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