This established multi-category brand had a product with strong potential that was underperforming for the demand in its category. It had limited organic visibility on the high-volume keywords shoppers use every summer, and its PPC was running without a clear strategy. Meanwhile, the category’s best sellers were competing on price, and following them into a price war would have hurt the product’s margins.
However, they faced several challenges
Instead of competing on price, we focused on winning the searches that matter most and making the product the stronger choice when shoppers found it.
Our approach included
By winning the searches that matter most instead of competing on price, we turned an underperforming product into its category’s Best Seller, and built a long-term partnership that continues to support the brand’s growth across new products.
We create and manage high-converting ad campaigns to maximize your visibility and sales while minimizing ACoS.
Our data-driven forecasting helps you maintain optimal inventory levels, reduce stockouts, and improve delivery performance.
Leverage Amazon DSP to run targeted display and video ads across Amazon and third-party sites, reaching your ideal customers at scale.
