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Scaling a Supplement Company From $4M to a Projected $20M in Just 2.5 Years

Challenge

When this supplement brand first approached us, it was generating ~$3.5 million annually but struggling to grow. Despite having strong products, the brand lacked strategic direction and was losing margin and market share due to:

However, they faced several challenges

  • No Organic Rank Tracking: No visibility or action plan to improve rankings on critical keywords
  • Weak Margin Strategy: Static pricing that didn’t reflect demand trends or margin opportunities
  • Poor Creatives & Brand Positioning: Low-quality visuals and inconsistent brand messaging impacting CTR and CVR
  • Lack of Promotional Strategy: No proper deals strategy, coupons, or timely product launches to drive visibility & Growth
  • Inefficient PPC Budget Allocation: Overspending on low-performing SKUs while neglecting high-potential ones
  • No CLTV Analysis: Advertising strategies weren’t aligned with true customer lifetime value

Our Strategy

We partnered with the client long-term and implemented a tailored Amazon growth strategy to turn these pain points into profit drivers.

Our approach included

  • Campaign Restructuring & Organic Rank Focus: We restructured campaigns with keyword ranking and TACOS balance in mind. Monitored organic ranks closely for all top keywords across SKUs & Reallocated PPC budgets to support keyword growth without cannibalizing organic sales.
  • Strategic Price Testing to Improve Margins: Performed A/B testing on pricing to maximize both conversion rate and profit per unit without impacting sales velocity
  • Creative Optimization & Branding: Upgraded product images and listings for better visual storytelling and brand authority to improve CTR and CVR consistently.
  • Customer Lifetime Value-Based Advertising: Calculated true CLTV across products and adjusted PPC Strategies accordingly.
  • Product Launch Support & Brand Expansion
    • Provided product ideation and launch strategies
    • Helped the client launch a second supplement brand, now scaling past 7 figures in 2.5 years
    • Used structured launch plans, listing optimization, and aggressive but strategic PPC for early traction

The Results

The Result

  • $4M → $20M projected revenue across both brands (in 3 years)
  • +500% growth in subscriber base across both brands
  • +351.30% growth in profits per month 
  • Two brands with long-term growth strategies, each positioned to thrive on and off Amazon

    Founder’s Testimonial:     “My only problem is that I wish I had hired them sooner.”

Services we provided

Amazon PPC Management

We create and manage high-converting ad campaigns to maximize your visibility and sales while minimizing ACoS.

Amazon Supply Chain Forecasting

Our data-driven forecasting helps you maintain optimal inventory levels, reduce stockouts, and improve delivery performance.

Amazon Demand-Side Platform (DSP)

Leverage Amazon DSP to run targeted display and video ads across Amazon and third-party sites, reaching your ideal customers at scale.

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