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Scaling a Supplement Company From $4M to a Projected $33M in Just 3 Years

Challenge

When this supplement brand first approached us, it was generating ~$3.5 million annually but struggling to grow. Despite having strong products, the brand lacked strategic direction and was losing margin and market share due to:

However, they faced several challenges

  • No Organic Rank Tracking: No visibility or action plan to improve rankings on critical keywords.
  • Weak Margin Strategy: Static pricing that didn’t reflect demand trends or margin opportunities.
  • Poor Creatives & Brand Positioning: Low-quality visuals and inconsistent brand messaging impacting CTR and CVR.
  • Lack of Promotional Strategy: No proper deals strategy, coupons, or timely product launches to drive visibility and growth.
  • Inefficient PPC Budget Allocation: Overspending on low-performing SKUs while neglecting high-potential ones.
  • No CLTV Analysis: Advertising strategies weren’t aligned with true customer lifetime value.

Our Strategy

We partnered with the client long-term and implemented a tailored Amazon growth strategy to turn these pain points into profit drivers.

Our approach included

Our approach included:

  • Campaign Restructuring & Organic Rank Focus: We restructured campaigns with keyword ranking and TACOS balance in mind. Monitored organic ranks closely for all top keywords across SKUs and reallocated PPC budgets to support keyword growth without cannibalizing organic sales.
  • Strategic Price Testing to Improve Margins: Performed A/B testing on pricing to maximize both conversion rate and profit per unit without impacting sales velocity.
  • Creative Optimization & Branding: Upgraded product images and listings for better visual storytelling and brand authority to improve CTR and CVR consistently.
  • Customer Lifetime Value-Based Advertising: Calculated true CLTV across products and adjusted PPC strategies accordingly.
  • Product Launch Support & Brand Expansion:
    • Provided product ideation and launch strategies.
    • Helped the client launch a second supplement brand, now scaling past 8 figures in 3 years.
    • Used structured launch plans, listing optimization, and aggressive but strategic PPC for early traction.

The Results

The Result

  • $4M → $33M projected revenue across both brands (in 3 years)
  • +600% growth in subscriber base across both brands
  • +521.30% growth in profits per month
  • Two brands with long-term growth strategies, each positioned to thrive on and off Amazon

    Founder’s Testimonial: “My only problem is that I wish I had hired them sooner.”

Services we provided

Amazon PPC Management

We create and manage high-converting ad campaigns to maximize your visibility and sales while minimizing ACoS.

Amazon Supply Chain Forecasting

Our data-driven forecasting helps you maintain optimal inventory levels, reduce stockouts, and improve delivery performance.

Amazon Demand-Side Platform (DSP)

Leverage Amazon DSP to run targeted display and video ads across Amazon and third-party sites, reaching your ideal customers at scale.