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Turning Stalled Launches Into Profitable Growth for a Canadian Supplement Brand: Profit Up 90%, Sales Up 31%

Challenge

When this supplement brand approached us, it had strong demand on Amazon Canada and a place in one of the most competitive categories on the platform. Sales were healthy, but profit was not keeping pace, with net margins averaging just 9.7%. The brand was also launching new products to grow its catalog, but those launches weren’t gaining traction, leaving its growth dependent on a few existing products.

However, they faced several challenges

  • Thin Net Margins: Low margins left little room to reinvest in growth or support new products.
  • New Launches Not Gaining Traction: New products struggled to build visibility, sales velocity, and organic rank after launch.
  • PPC Account Needed a Full Audit: Wasted spend, inefficient campaigns, and missed keywords were holding back performance.
  • No Profit-Led PPC Strategy: There was no structured approach to holding ground against well-established competitors profitably.
  • Growth Tied to Spending More: Sales growth depended on increasing ad spend rather than spending better.

Our Strategy

We put profitability first, with a full audit, a restructured account, disciplined bid and budget control, and structured launch plans that turned new products into growth drivers.

Our approach included

  • Full PPC Audit & Gap Analysis: Reviewed campaign structure, targeting, bids, budgets, and search terms to pinpoint wasted spend and missed keyword opportunities.
  • Account Restructuring: Rebuilt campaigns where needed so each one had a clear role.
  • Profit-Weighted Bids & Budgets: Moved spend away from campaigns that lost money without any benefit towards organic rankings/growth.
  • Structured Product Launches: Took over launch strategy for new products, with the focus on building visibility, sales velocity, and organic rank from day one.
  • Full-Funnel Ad Mix: Grew Sponsored Brands and Sponsored Display alongside Sponsored Products to reach shoppers beyond direct keyword searches.
  • CLTV & Subscribe & Save Focus: Applied Promotional strategies to help grow Subscribers Base.
  • Controlled Scaling: Increased investment only behind proven winners, keeping TACoS near 15% as spend grew.

The Results

 November 2025 – September 2026, compared with the same 11 months a year earlier:

  • Net profit up 90%, from $446K to $845K
  • Sales up 31%, from $4.58M to $6.00M
  • Multiple successful product launches, with new products now outperforming expectations
  • TACoS held steady at about 15.5% while ad spend grew 34%
  • Organic sales up 31% to $4.15M, keeping about 69% of revenue organic
  • Growing Subscribe & Save base, building recurring revenue for long-term growth
  • Launched on Amazon US, opening the next stage of growth

By putting efficiency, clear goals, and profit ahead of volume, we turned this brand’s advertising into a driver of profitable growth and its new launches into a reliable engine for scaling.

Services we provided

Amazon PPC Management

We create and manage high-converting ad campaigns to maximize your visibility and sales while minimizing ACoS.

Amazon Supply Chain Forecasting

Our data-driven forecasting helps you maintain optimal inventory levels, reduce stockouts, and improve delivery performance.

Amazon Demand-Side Platform (DSP)

Leverage Amazon DSP to run targeted display and video ads across Amazon and third-party sites, reaching your ideal customers at scale.