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 Zero to $8M: Building a Market Leader from Scratch with Strategic Precision

Challenge

When the brand entered the market, they had no existing brand equity, no reviews, and zero revenue. Competing in a saturated supplement niche with aggressive incumbents, the brand faced a steep uphill battle. Key challenges included:

However, they faced several challenges

  • No historical performance data to guide decisions
  • Lack of social proof and product reviews
  • A highly competitive niche dominated by well-funded players
  • Limited starting capital and strict profitability targets
  • Difficulty in finding product-market fit quickly enough to sustain scaling

Our Strategy

Scaled from zero to $8M by aligning positioning, profitability, and CLTV — leveraging precise market mapping, profit-weighted scaling, inventory-aware media, and CLTV-driven optimization.

Our approach included

  • To scale from zero to $8M, we deployed a precise, high-leverage strategy focused on Positioning, Profitability, and Customer Lifetime Value CLTV
  • Positioning & Market Mapping: Identified underserved demand and built hero SKUs with differentiated messaging.
  • Creative Sequencing by Intent: Tailored content by awareness stage to increase engagement, trust, and purchase intent.
  • Profit-Weighted Scaling: Prioritized scaling only high-margin SKUs to keep TACoS stable around 20%.
  • Inventory-Aware Media Planning: Synced campaigns with inventory levels to avoid stockouts and maintain sales velocity.
  • CLTV-Based Optimization: Focused ad spend on keywords and sources driving long-term, high-value customer cohorts.
  • Deal Strategy & Coupon Engineering: Strategically launched time-sensitive deals and coupons to spike ranking without eroding margin.

The Results

The Result

  • $0 to $8M in annual revenue within 2 years
  • TACoS maintained at ~20% throughout scaling, ensuring healthy margins
  • CVR uplift of 30% driven by creative strategy and review volume
  • Repeat customer rate reached 38% in 18 months
  • #1 New Release badge in three subcategories within 60 days post-launch

Services we provided

Amazon PPC Management

We create and manage high-converting ad campaigns to maximize your visibility and sales while minimizing ACoS.

Amazon Supply Chain Forecasting

Our data-driven forecasting helps you maintain optimal inventory levels, reduce stockouts, and improve delivery performance.

Amazon Demand-Side Platform (DSP)

Leverage Amazon DSP to run targeted display and video ads across Amazon and third-party sites, reaching your ideal customers at scale.

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