Collagen peptides powder
How we grew THE campaigns
Scaling a Supplement Company
From $4M to a Projected $20M in Just 2.5 Years
Scaling a Supplement Company
$4M to a Projected $20M
From $4M to a Projected $20M in Just 2.5 Years
Project description
We helped scale a supplement brand from $4M to $20M in just 2.5 years. By fixing poor visuals, pricing issues, and ad spend waste, we built a clear growth path. With smart strategy, better branding, and a focus on customer value, the brand found its stride and kept growing.
Scaling a Supplement Company
Reduced wasted ad spend and improved overall profitability
$4M
Projected growth
from $4M
Projected growth from $4M to $20M across both brands in just 3 years.
500%
Grew subscriber
base by 500%
Grew subscriber base by 500% across both brands, boosting engagement and retention.
+351.30%
Increased Monthly profits by 351.30%
Updated images, copywriting and A+ content improved conversion rates since onboarding.
7-figure
Built two brands
with 7-figure
Potential, backed by long-term strategies to thrive on and off Amazon. CTR increased by 35%, CVR by 28% following creative improvements.
The Challenge
When this supplement brand first approached us, it was generating ~$3.5 million annually but struggling to grow. Despite having strong products, the brand lacked strategic direction and was losing margin and market share due to:
Unlocking Growth for a Stalled Supplement Brand
The brand was stuck at $3.5M due to poor visibility, weak margins, and misaligned ad spend. We brought in strategy, structure, and focus to turn challenges into growth opportunities.
- No Organic Rank Tracking: No visibility or action plan to improve rankings on critical keywords
- Weak Margin Strategy: Static pricing that didn’t reflect demand trends or margin opportunities
- Poor Creatives & Brand Positioning: Low-quality visuals and inconsistent brand messaging impacting CTR and CVR
- Lack of Promotional Strategy: No proper deals strategy, coupons, or timely product launches to drive visibility & Growth
- Inefficient PPC Budget Allocation: Overspending on low-performing SKUs while neglecting high-potential ones
- No CLTV Analysis: Advertising strategies weren’t aligned with true customer lifetime value
Strategy
Our Strategy
We partnered with the client long-term and implemented a tailored Amazon growth strategy to turn these pain points into profit drivers.
Campaign Restructuring & Organic Rank Focus
We restructured campaigns with keyword ranking and TACOS balance in mind. Monitored organic ranks closely for all top keywords across SKUs & Reallocated PPC budgets to support keyword growth without cannibalizing organic sales.
Strategic Price Testing to Improve Margins
Performed A/B testing on pricing to maximize both conversion rate and profit per unit without impacting sales velocity
Creative Optimization & Branding
Upgraded product images and listings for better visual storytelling and brand authority to improve CTR and CVR consistently.
Customer Lifetime Value-Based Advertising
Calculated true CLTV across products and adjusted PPC Strategies accordingly.
Product Launch Support & Brand Expansion
- Provided product ideation and launch strategies
- Helped the client launch a second supplement brand, now scaling past 7 figures in 2.5 years
- Used structured launch plans, listing optimization, and aggressive but strategic PPC for early traction
Market & Competitor Analysis
Monitored price competitiveness and adjusted bids based on real-time market trends.
From Uncertainty to a Clear Path to $2M Annual Sales
The impact
ROAS of 9-to-1, which is well above Amazon’s average.
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