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How we grew THE campaigns
Sheer Strength
From Uncertainty to a Clear Path to
$2M Annual Sales
Sheer Strength
$2M increase in sales
From Uncertainty to a Clear Path to
$2M Annual Sales
Project description
Today, Sheer Strength is firmly on track toward their $2 million annual sales goal, with a sustainable, scalable PPC strategy that supports both immediate revenue and long-term brand growth.
Sheer Strength
Reduced wasted ad spend and improved overall profitability
2X
Increase in Monthly Sales
Average monthly sales increased nearly four-fold compared to onboarding
30%
TACoS
reduced
Since onboarding, sessions have increased TACoS has been reduced from ~30% to ~20%
62%
Improved organic rankings
Updated images, copywriting and A+ content improved conversion rates since onboarding
35%
CTR
increased
CTR increased by 35%, CVR by 28% following creative improvements
The Challenge
When Sheer Strength approached us, their sales performance was stagnant, and they lacked clarity on what was holding them back. Their goal was ambitious but achievable: reach $2 million in annual revenue.
However, they faced several challenges:
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- Poor organic rankings for key products
- Underperforming creatives, leading to low CTR and CVR
- Ad spend was being burned inefficiently without proper KPI analysis
- Continued pushing of keywords with weak CTR/CVR and high organic rankings, leading to cannibalization of organic sales
- No alignment between their PPC strategy and customer lifetime value (CLTV)
Strategy
Our Strategy
We began with a comprehensive account audit — the first step in our PPC management scope of work. After identifying the inefficiencies, we built a custom strategy aligned with The Spire Framework focusing on CLTV, TACoS, and Profit.
Creative Improvements & A/B Testing
Upgraded product images and copy to boost CTR and CVR, with continuous testing to identify winning variations.
Campaign Restructuring & Budget Allocation
Rebuilt their PPC campaigns for efficiency and performance. The budget was redistributed strategically across high-potential products.
Keyword Optimization & Rank Protection
Paused spend on high-ranking keywords to avoid cannibalizing organic sales and focused on boosting underperforming opportunities.
ROAS to TRoAS Shift
Transitioned from simple ROAS-focused bidding to TRoAS (Total Return on Ad Spend), balancing organic and paid performance.
CLTV-Aligned Bidding Strategy
Integrated CLTV data into bid decisions, allowing for smarter investment on keywords tied to long-term customer value.
Market & Competitor Analysis
Monitored price competitiveness and adjusted bids based on real-time market trends.
From Uncertainty to a Clear Path to $2M Annual Sales
The impact
ROAS of 9-to-1, which is well above Amazon’s average.
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