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How we grew THE campaigns
VAS Exclusive
From Misguided Automation to
Margin-Driven Growth
Margin-Driven Automation
VAS Exclusive
From Misguided Automation to
Margin-Driven Growth
Project description
Today, Sheer Strength is firmly on track toward their $2 million annual sales goal, with a sustainable, scalable PPC strategy that supports both immediate revenue and long-term brand growth.
VAS Exclusive
VAS Exclusive is all about giving your business that extra edge — with smart, value-added services that make things smoother, faster, and more rewarding for you and your customers.
15.37%
We brought TACoS down
We brought TACoS down from 23.43% to 15.37% — cutting costs and boosting profits without sacrificing growth.
$225K
Monthly sales climbed
Monthly sales climbed steadily from $180K to $225K, reflecting effective campaign improvements.
SKU
Top SKUs regained
Top SKUs regained their organic rankings, restoring visibility and driving more natural traffic.
Boost
Boost Budget Efficiency
Cutting wasted spend to boost budget efficiency and ROI.
The Challenge
Initially, the client managed PPC manually. However, they later transitioned to a fully automated PPC software solution. The result was a campaign reset – old, optimized campaigns were paused and replaced with new, strategy-less campaigns that scaled spend aggressively.
Automation Misfire: Scaling Without Strategy
Shifting to automated PPC paused high-performing campaigns and led to wasted spend, poor placements, and lost rankings all due to a lack of margin visibility and strategic control.
- No margin visibility Software scaled ad spend without considering profitability
- Loss of organic rankings Critical SKUs dropped in rankings due to poor keyword focus
- Significant wasted spend Dozens of targets had over 50–100 clicks with zero conversions, despite an account-wide aCVR of ~8%
- Poor ad placement targeting Heavy spend on low-performing placements like product pages
- Budget misallocation across match types Undermining ranking potential on high-priority keywords
Approach
Our Approach
We overhauled the PPC strategy with a full audit, cut wasted spend, and reallocated budgets to high-performing keywords. By focusing on profitability over volume, we restored
rankings and built a sustainable, margin-driven growth path.
Account-Wide Audit & Cleanup
We conducted a complete audit of all PPC campaigns, match types, placement reports, and historical performance to isolate areas of waste and opportunity.
Cutting Wasted Spend
We paused inefficient targets and placements, especially product page placements with low CVR – and cleaned up hundreds of underperforming targets with high click volumes and no sales.
Smart Budget Reallocation
Budgets were redistributed across match types and SKUs to restore and protect organic rankings for top-converting products. We prioritized exact match campaigns on proven keywords and slowly scaled performance campaigns with margin visibility.
Margin-Driven Optimization
Instead of just chasing sales volume, we realigned strategy around profitability. This included adjusting bids, pausing poor performers, and optimizing toward a lower, sustainable TACoS.
CLTV-Aligned Bidding Strategy
Integrated CLTV data into bid decisions, allowing for smarter investment on keywords tied to long-term customer value.
Market & Competitor Analysis
Monitored price competitiveness and adjusted bids based on real-time market trends.
From Uncertainty to a Clear Path to $2M Annual Sales
The impact
ROAS of 9-to-1, which is well above Amazon’s average.
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