Collagen peptides powder
How we grew THE campaigns
Scaling a Supplement Company
From $4M to a Projected $20M in Just 2.5 Years
Amazon PPC for Supplement Brands
$4M to a Projected $20M
How Advertising Spire grew two supplement brands on Amazon with profit-first PPC, better listings and smarter pricing.
Project description
Amazon PPC for supplement brands only works when ads are tied to profit, rankings and customer lifetime value. In this case study, Advertising Spire, an Amazon Ads Verified Partner, helped a collagen peptides supplement brand fix poor visuals, pricing issues and wasted ad spend. The result was a clear growth path from $4M to a projected $20M across two brands in 2.5 years.
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Scaling a Supplement Company
Reduced wasted ad spend and improved overall profitability
$4M
Projected growth
from $4M → $20M
Projected growth across both brands 3 years.
500%
Grew subscriber
base by 500%
Subscriber base growth across both brands.
+351.30%
Increased Monthly profits by 351.30%
Increase in monthly profit, driven by better images, copy and A+ content.
7-figure
Built two brands
with 7-figure
Second supplement brand launched and scaling
+35% CTR / +28% CVR After creative improvements.
The Challenge
When this supplement brand first approached us, it was generating ~$3.5 million annually but struggling to grow. Despite having strong products, the brand lacked strategic direction and was losing margin and market share due to:
A Supplement Brand Stuck Despite Strong Products
When the brand first approached us, it was generating about $3.5 million a year but struggling to grow. It was losing margin and market share because of:
- No Organic Rank Tracking: No visibility or action plan to improve rankings on critical keywords
- Weak Margin Strategy: Static pricing that didn’t reflect demand trends or margin opportunities
- Poor Creatives & Brand Positioning: Low-quality visuals and inconsistent brand messaging impacting CTR and CVR
- Lack of Promotional Strategy: No proper deals strategy, coupons, or timely product launches to drive visibility & Growth
- Inefficient PPC Budget Allocation: Overspending on low-performing SKUs while neglecting high-potential ones
- No CLTV Analysis: Advertising strategies weren’t aligned with true customer lifetime value
Strategy
Our Strategy
We partnered with the client long-term and built a tailored Amazon growth strategy that turned these pain points into profit drivers.
Amazon PPC Campaign Restructuring and Organic Rank Focus
We restructured campaigns with keyword ranking and TACOS balance in mind. Monitored organic ranks closely for all top keywords across SKUs & Reallocated PPC budgets to support keyword growth without cannibalizing organic sales.
Price Testing to Improve Supplement Margins
Performed A/B testing on pricing to maximize both conversion rate and profit per unit without impacting sales velocity
Amazon Listing and Creative Optimization
Upgraded product images and listings for better visual storytelling and brand authority to improve CTR and CVR consistently.
CLTV-Based Amazon Advertising
Calculated true CLTV across products and adjusted PPC Strategies accordingly.
Product Launch Support and Brand Expansion
- Provided product ideation and launch strategies
- Helped the client launch a second supplement brand, now scaling past 7 figures in 2.5 years
- Used structured launch plans, listing optimization, and aggressive but strategic PPC for early traction
Market & Competitor Analysis
Monitored price competitiveness and adjusted bids based on real-time market trends.
Higher Profit, a 9:1 ROAS and Two Growing Brands
The Results
- Monthly profit increased by 351.30% after updated images, copy and A+ content
- A 9:1 ROAS, well above Amazon’s average
- CTR up 35% and conversion rate up 28% after creative improvements
- Subscriber base grew 500% across both brands
- A second supplement brand launched and scaling past 7 figures
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